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How Much Do Brokers Charge to Sell a Business? A Complete Guide

January 19, 2025

Selling Your Business? Here’s What You Need to Know

Selling a business is a major decision, and finding the right broker to guide you through the process can make all the difference. But before choosing a broker, it’s essential to understand how much brokers charge to sell a business and what those fees entail. In this comprehensive guide, we’ll break down broker fees, the factors influencing costs, and how to ensure you get the most value for your money.

What Are Broker Fees?

Broker fees are the charges business brokers collect in exchange for their services. These fees typically cover:

  • Assessing your business’s value.
  • Marketing your business to potential buyers.
  • Handling negotiations and paperwork.
  • Guiding you through the legal and financial steps of the sale.
A black and white icon of a paper with a dollar sign on it.

How Much Do Brokers Charge to Sell a Business?

The fees charged by brokers generally fall into two main categories:

Commission-Based Fees Upfront Fees or Retainers
Brokers often charge a percentage of the final sale price, typically ranging from 8% to 12%. Some brokers charge an upfront fee to begin the process, which may range from $2,000 to $10,000.
For example, if your business sells for $500,000, a 10% commission would result in a $50,000 broker fee. This fee often covers initial business valuations, marketing plans, and other preparatory work.

Factors That Influence Broker Fees

The cost of franchise brokers or business brokers can vary depending on several factors:

A black and white icon of a graph and a dollar sign.

Size and Value of the Business

Larger or higher-value businesses often incur lower percentage fees due to the higher total sale price.

A black and white icon of a store with a canopy and a dollar sign.

Industry and Complexity

Businesses in specialized industries or those requiring complex legal or operational steps may result in higher fees.

A black and white icon of a ribbon with a star in the center.

Broker’s Experience and Reputation

Experienced brokers with a strong track record may charge higher fees, but their expertise often leads to better results.

A black and white icon of a shopping bag with people and a clock.

Market Conditions

If the market is favorable for sellers, brokers may lower their fees to attract clients.

What Do Broker Fees Cover?

When paying broker fees, you’re not just covering their time—you’re investing in their expertise and resources, which often include:

  • Comprehensive business valuation.
  • Access to a network of qualified buyers.
  • Professional marketing strategies.
  • Skilled negotiation to maximize your sale price.

How to Choose the Right Broker

Selecting the right broker is crucial to ensure you get value for your money. Here are some tips:

  • Ask About Fees Upfront
  • Understand their fee structure, including commission percentages and any upfront costs.
  • Evaluate Their Track Record
  • Look for brokers with a history of successful sales in your industry.
  • Understand What’s Included
  • Ensure their services include marketing, buyer screening, and negotiation support.
  • Compare Multiple Brokers
  • Don’t settle for the first broker you meet. Compare options to find the best fit for your needs and budget.

Is Hiring a Broker Worth It?

While broker fees can seem significant, hiring a broker often leads to higher sale prices and smoother transactions. Their expertise in marketing, negotiation, and legal processes can save you time, reduce stress, and maximize your returns.

Ready to Sell Your Business?

Understanding how much brokers charge to sell a business is an important step in planning your sale. While fees can vary, investing in a skilled broker often delivers excellent value by ensuring a successful, profitable transaction.


If you’re ready to sell your business or want to learn more about broker services, Corporate Crossover is here to help. Contact us today for expert guidance and support throughout your business sale journey!

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